Website is the key focus area for any business these days. Especially when the world has moved so quickly to digital platforms, a website is a platform to showcase any organization. As more and more business operations have shifted to advanced tech platforms, it is necessary that modern websites should be made to meet the highest benchmarks of quality and performance.   

Nevertheless, the sudden shift of focus towards web testing services has given a boon to the agile operational environment and has helped tech brands to involve a shift-left approach on their way to workflow validation. The only purpose behind the use of automated web testing is to skip the human intervention and CI/CD pipelines that are part of the heavily consuming manual testing process.  

More importantly, businesses need automated web tests to offer a highly effective user experience and user interface. Website automation testing allows to validate and verifiy all the components of the website while eliminating any defects that can overwhelm the users on their way to seamless usability.   

Right from the website usability to the functionality of the application, web automation testing allows evolving all the elements of the GUI, including buttons, checkboxes, colors, layouts, etc. Moreover, the website testing services allow concentrating on the overall appearance, usability, functionality, performance, security, and every important aspect of the development process that can help offer a comprehensive experience to the end-users.  

Before we jump on understanding the key considerations surrounding automated website testing, it is extremely necessary to focus on the most common challenges that you might have to face on your way to implement web automation tests.    

Challenges With Web Automation Testing  

Web automation testing is important, but every web testing project has its own challenges that must be carefully worked on in order to achieve precision. Here we have managed to list the most significant challenges that our testers have to encounter on their way to create a smooth user experience while satisfying web requisites.   

1. Error Processing  

Errors processing can turn to be an extremely overwhelming task at times. Especially when there is a big project to manage that needs developers and testers to accommodate loads of rich functionalities, the situation often gets complex.   

2. Maintain Changes & Test Scripts  

Web applications often have to accommodate new integrations to align specific features into the existing functionality. On top of that, the need for maintaining the test scripts makes the entire system prone to failure.   

3. Image Comparison  

The next big challenge that testers need to aim for is to run image comparisons. This includes working on color, format, size, shape, and anything that causes pixel variations.   

4. Long Execution Time  

To work on web test automation needs massive test script executions while working on so many test cases.  

5. High Complexity & ROI  

With so many diagrams, embedded frames, flowcharts, and maps involved, testers need to tackle extreme complexities. This means added consumption of time and resources on the system while the greater struggle to achieve the ROI benchmarks.   

The Key Considerations To Effective Web Application Testing  

The Selection of Tools  

The first thing that you need to keep in mind on your way to leverage web testing services is to select the appropriate test automation framework and tools. This might need you to spend some time on research finding the right platform that can help you run test suites with the advantage of record and playback. Besides, the tools must be made to allow rapid report generation, take screenshots, and offer rapid error tracking.  

Codeless Automation Tools  

The next important thing that you need to consider on your way to quality website development is to opt for codeless automation testing tools. After all, the entire idea behind web automation testing is to ensure easier script maintenance while preventing any unwanted expense on time, money, and other resources.   

Process Common UI Elements  

Either you hire testers for web testing, or you have an in-house team of developers and testers, it is vital that developers must process common UI elements into the development process. Such an approach allows testers to prevent any struggle understanding the UI elements and track errors.   

Shared Object Repository  

When you need your developers, testers, and all other technical members to work collaboratively, it is vital that any test requirements, already compiled test scripts, and other test details must be kept in the shared repository. It allows easier test maintenance, cuts any hassle testing, and saves costs on experimentation. Also, the approach allows increasing the speed of the test process while allowing the test to move forward quickly.  

Maintain Standard Organizational Best Test Practices  

Last but very important, testers need to stick with the best code writing, compilation, and review process on their way to achieve the highest standards of organizational best practices for testing. This might even involve the use of automated web testing tools that can offer additional testing benefits to improve the overall outcomes of your web application.  

Need Help Learning The Best Principles For Your Test Automation Project?  

Here is a quick reading to help you simplify all your web testing activities  

How Agile Testing Principles Ensure To Deliver Better Quality Software?  

 Why Do You Need To Automate Your Web Test Operations?  

  •  Accuracy In The Results  

Automation testing makes an important component of a well-defined test strategy which means the entire testing process ends up resulting in higher productivity and precision.   

  • Added Coverage  

The next big reason why you need to automate your web test project is the added coverage. Automation testing allows you to simplify the web testing services as testers get the chance to spend time on important tasks while the most common and repetitive actions can be worked through automation.  

  • Rapid Error Detection  

Regression errors are easy to find with automation tools. The present-day test automation tools are made to simplify the entire development process, which means any kind of system errors could be identified at the earliest while accommodating important project requisites.   

  • Detect Behavior Difference  

Automation testing allows testers to work on quick compatibility checks. This means any kind of variation between the outcomes for a given website could be detected to ensure a seamless and even UI could be created.  

  • Improved Efficiency  

The primary agenda behind testing is to mitigate any risks, detect bugs, and meet all the compliance and standard goals associated with a website. Automation web testing allows users to enjoy increased efficiency while overcoming any chances of failure after launch.  

Suggested Read: Types of Automation Tests You Must Be Aware Of

Some Of The Best Web Test Automation Tools  

  • Selenium: The most common yet one of the most popular web test automation tools to simplify all the operations surrounding website and web application testing services. Selenium offers rich support on languages such as C#, Python, Java, etc. Suited for all web applications, selenium can run on browsers offering maximum convenience to the testers.   
  • QTP/UFT: UFT or Unified Functional Testing is a tool made to run functional and regression tests for software applications in various environments. It automates functional testing for API, mobile, RPA, web, and other enterprise applications with extensive test coverage needs.   
  • Katalon: One of the most interesting open-source website automation testing tools that have the capability to offer rich web automation testing services. From mobile to web applications, the tool can be worked with Selenium and Appium, offering seamless integrations into the CI/CD pipeline. From cross-platform tests to integrated development, object repository, and running typical browser plugins, etc. Are few unique features about Katalon.  
  • Test Complete: Test Complete is an automation testing tool made to test desktop, mobile, and web applications. It is made to build, test, and run any type of UI test with ease of recording and playback. Above all, it has support for all scripting languages, including Python, VBScript, JavaScript, etc., which makes any task related to web app testing services much easier.  

The Importance Of Automation Tools For A Website Testing Company  

  1. Added support and ease on the image comparison  
  2. Easy to navigate and simplified web development  
  3. Easy achievement of functionalities for added effectiveness  
  4. Compatibility across various browsers and operating systems  
  5. Simplified integration with tools like JIRA, Mantis, etc. For checking log defects  
  6. Captcha automation can be handled for added website security  
  7. Quicker report generation allowing immediate log detection.  

Check out our case study on Maximizing ROI for an Online Learning Platform.

The Crux   

Automating web testing services is critical for business success these days. When things have turned extremely fast-paced, running a business with a malicious website can make you lose all the trust of the market.   

Though there are certain challenges that testers might have to encounter on their way to create a great quality assurance model for a website, hire testers for website testing could make you create some extremely user-friendly products. All you need to do is leverage the automated web testing to craft a satisfactory and smooth experience for the users.  

All the best!   

Need help with some web test automation? Our experts at BugRaptors could help you craft your futuristic website development into reality without skipping on the QA part.  Connect Today!  

Ashish Sethi

works as QA Engineer at BugRaptors. He has good experience in manual testing, web application testing, mobile application testing, regression testing, smoke testing, sanity testing, and database testing (Back-End). Also he is able to create required documents for testing like test case checklists, time estimation required for the new projects etc.


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BugRaptors is one of the best software testing company headquartered in India and US, which is committed to cater the diverse QA needs of any business. We are one of the fastest growing QA companies; striving to deliver the technology oriented QA services, worldwide. BugRaptors is a team of 200+ ISTQB certified testers, along with ISO 9001:2018 and ISO 27001 certification.

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