User Experience is at the forefront of development.  

Internal transformations like Test Process Standardization and Testing Center of Excellence (TCoE) Setup require extensive testing aid, which is now integrated with digital transformation programs to help clients focus on business continuity.  

These include strategic planning, automation and offshoring solutions to minimize business spending and focus on the improvement of cost-saving programs. 

So, what Software Testing market Trends can you expect to be more popular in 2023?  

To help you understand top software testing trends in 2023, we have prepared a guide that includes different QA trends and software testing areas like Artificial Intelligence in Testing, Big Data Testing, Continuous Testing, Regression Testing, Accessibility Testing, Chatbots, and many more.    

Software Testing Trends To Watch Out in 2023  

Artificial Intelligence in Testing    

As per a study from IDC, the AI market’s value will surpass the U.S. $100 billion from 2021 to 2026. In the future, corporate sectors can be more dependent on Artificial Intelligence to augment human potential, improve efficiency, and optimize their business processes.    

It is one of the top Software Testing Trends that you can watch out for in 2023, as AI-based testing platforms help organizations minimize the complexities with access to AI, machine learning, and natural language processing.  AI not only aids in optimizing the testing process but allows for the prediction of failure points, making it ideal for lowering total costs and increasing customer satisfaction.   

Big Data Testing    

Companies are leveraging Big Data Programs to run data analytic solutions, which require a robust strategy to perform end-to-end testing in optimum test environments. However, performing end-to-end testing in the right way is another significant challenge that one needs to be addressed carefully to ensure successful implementation.    

Big Data Testing provides end-to-end testing solutions for data acquisition and data analytics testing. For big data testing, it is feasible for companies to use robust tools with Big Data utilities to automate the tasks of Big Data Validation.   

Sectors like banking, healthcare, finance, retail, and telecommunication continuously deal with Big Data. As per the study of Statista, the global big data market is estimated to reach the U.S. $103 billion by 2027. Thus, we can expect that Big Data will make a new move in software testing trends.    

Continuous Testing    

The objective of continuous-based testing solutions is to help organizations produce quality software at a faster pace and help them adopt the Agile & DevOps theme, like standardize, improve, accelerate, and elevate.  

Continuous testing is one of the performance testing latest trends that requires a holistic approach and the best Agile & DevOps knowledge to help customers acquire delight through shift-left in the quality process, incremental development, and rapid deployment of features into production.    

One can have a centralized platform for continuous testing and easy to build CI-CD pipelines with scriptless methods to integrate automated build and deployments, static code analysis, compliance checks, and other types of testing.    

Dive Into The Depths Of Continuous Testing While Exploring How It Complements DevOps. 

Download The eBook: Continuous Testing and DevOps 

IoT Testing 

The role of IoT (Internet of Things) testing in QA (Quality Assurance) is critical to ensure that IoT devices and systems function as intended and provide a high-quality user experience. 

IoT testing involves evaluating the functionality, interoperability, security, and performance of IoT devices and systems. This testing can be challenging due to the complexity and diversity of IoT technologies and the sheer number of connected devices and platforms. 

Some specific areas of focus in IoT testing as service may include testing the connectivity and communication protocols, ensuring interoperability with other devices and systems, testing the data and analytics capabilities, and verifying security and privacy features. 

Shift Left Testing 

With software becoming more complex, it becomes difficult to attain speed. Shift left testing integrates testing into the earliest stages of development. It means testers no longer require waiting for the development to end and could simply begin testing when the first code is written. 

Shift left testing allows improving time to market while enabling developers to perform a wide variety of tests at greater speed. Thus, when we talk about creating technology of the future, shift left could help identify, resolve, and deliver high-quality software at much greater pace.  

AR & VR Testing 

AR and VR technologies can help testers and developers to simulate real-world scenarios and test user interactions with software applications and systems in a more immersive and realistic environment. This can provide a more accurate assessment of the user experience, identify potential issues, and help improve the overall quality of the application or system. 

In functional testing, AR and VR technologies can be used to simulate and test different scenarios, such as product design, prototyping, and testing in a virtual environment. Also, quality assurance testing in VR applications can help identify any issues or flaws in the design and improve the functionality of the application or system. 

Usability testing can also benefit from AR and VR technologies by providing a more immersive and interactive testing environment. This can help testers and developers to gather more accurate feedback on the user interface, user interactions, and user experience of the application or system.  

Regression Testing    

Regression testing is one of the leading software testing trends in 2021 that is utilized to ensure that existing developed and tested software will continue to perform well after fixing new bugs or defects.    

When choosing the best software testing company, regression testing is effectively carried out when new features are added, or new programs are changed in the application.    

Accessibility Testing    

Accessibility testing is a subtype of usability testing that assures that the application being tested is used by people with hearing loss issues and other disabilities like color blindness. Downloads of mobile applications surpassed 33.6 billion worldwide in the first quarter of 2020.  

Since the coronavirus outbreak, business and education application downloads have more than doubled.    

Chatbots Testing   

Chatbot features differ according to the industry type. Therefore, testing for chatbots can also vary. Yet, two factors play a great role most of the time from the testing end – the degree of intelligence and the conversational ability of the Chatbot that users are expecting from it.    

Chatbot testing ranges from security testing to performance testing and is needed to focus on activities like authentication, authorization, encryption of conversations, regulations, and adherence. So, chatbots are extremely useful, and we can expect that this will become one of the top software testing trends in 2023.   


DevTestOps is famous for delivering a reliable product and continuous monitoring activities that aim to improve the product's consistency and minimize the corporate’s risks. Some of the best software testing companies prefer DevTestOps because it is a combination of continuous testing and DevOps. DevTestOps aims to give the experience of early testing, frequent testing, testing throughout the software delivery pipeline.    

To eliminate the possibility of business risks, missing defects, and functionalities, the idea of DevTestOps is introduced in continuous testing as a major part of the software delivery pipeline. DevTestOps highlights the importance of testers with Ops professionals in the product development process. According to DevTestOps, the software testing company incorporates the continuous testing process with CI/CD pipeline.    


DevSecOps is another significant software testing trend that is ruling the QA industry. It comes as a component of advanced software development methodology that creates space for security in the development process and operations. 

Also, DevSecOps enables organizations to overcome any security vulnerabilities that might appear during the design and deployment stages. It ultimately cuts the time and cost of the development while adding more safety to the software to sustain the threat landscape.  


Hyperautomation applications rely on advanced techniques such as Artificial Intelligence, RPA, Process Mining, and Machine Learning to help employees gain their productivity and automate their operations in a more efficient way.    

In the era of Hyperautomation, the extension of legacy business process automation goes beyond the boundaries of individual processes. By combining Artificial Intelligence tools with RPA, Hyperautomation allows for repetitive tasks implemented by business users virtually.    

RPA (Robotic Process Automation) 

Though harnessing the power of RPA is demanding, robotic process automation as a software testing trend could automate the entire repetitions within the testing lifecycle. Moreover, RPA could even complement system functions offering all the efficiency and error-reduction.  

Be it the present or the future, RPA systems have the potential to support all the industries that are integrating software technology into operations. Also, RPA could allow teams to yield excellence and override dependability with rich access to automation.  

Need To Know More Detail About Robotic Process Automation? 

Read The Blog: Robotic Process Automation (RPA) - The Future of Work 

Security Testing 

Considering the need to overcome the growing digital threats, security testing has gained the key focus and made its way to the QA trends. More importantly, security testing has proven to be a gateway to protecting the digital environment from sophisticated cyber-attacks causing loss of sensitive data, monetary loss, etc.  

As a result, security testing has become a vital element of the development of the lifecycle and is enabling organizations to meet the security needs of critical business systems like finance or banking.  

Scriptless Automation 

With automation gaining more pace, scriptless automation is the new trend that has emerged as testing industry trends. From eliminated coding to cutting the task of scripting, scriptless automation has not only streamlined operations but has imparted significant speed.  

However, working on scriptless or codeless testing needs the use of advanced automation testing tools that require effective selection based on end product requirements. All in all, codeless test automation is likely to expand and gain more exposure as a strategy to restructure and streamline testing procedures for added productivity.  

Cloud-Native Testing 

As the original purpose of testing is to improve the product quality for optimum user experience and business returns, cloud native testing aids the organizations that need easy design and early deployment at the most feasible prices.  

Cloud-native testing not only cuts the need for infrastructure like devices and environment, it allows creating solutions that are dynamic, scalable, yet sustainable. Moreover, cloud-based testing even adds more value to companies harnessing cloud-based solutions and technologies to take their business operations forward.  

Blockchain Testing    

Blockchain is a nascent technology that helps improve the functioning of financial transactions. And therefore, including Blockchain in the software testing trends for 2023 is necessary to ensure smart contracts and fraud protection in the era of COVID-19.    

The Blockchain testing framework can fulfil the testing needs and demands of Distributed Ledger technologies that are unique for the execution part. The solution involves many testing scenarios like API testing, performance testing, functional testing, and smart contract level testing.   Also, Blockchain testing framework offers a standard set of metrics when performing testing on various application layers and different Distributed Ledger technologies in the blockchain network layer, irrespective of their underlying implementation.    

Wrapping Up    

We are dwelling in the digital world where businesses are running through technologies; every business owner must understand the importance of QA and the latest software testing trends for 2023 as new-age technologies like Artificial Intelligence, Hyperautomation, IoT, Blockchain have enormous potential to make the products fully functional.  

Apart from that, performing testing according to different technologies is vital for software applications, especially if you want to boost customer satisfaction, inspire clients’ confidence, prevent catastrophic corporate emergencies, maintain excellent user experience, promote organizational efficiency and productivity.    

At BugRaptors, as a leading QA services provider company, we bring you all the experience necessary to drive your testing goals.  

And if you need any assistance to keep your agenda for DevTestOps secured, feel free to reach our team at   


Rajeev Verma

Rajeev works as Project Manager at BugRaptors. He is working on several Web Applications, Network Vulnerability assessments, Mobile Applications, Secure Network Architecture reviews. Proven track record of successfully leading and mentoring cross-functional teams in dynamic environments. Work with all of the development teams to improve initial release quality, quality of production releases and agile development practices. He is passionate about leveraging technology to elevate QA practices and contribute to the success of innovative projects.


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BugRaptors is one of the best software testing companies headquartered in India and the US, which is committed to catering to the diverse QA needs of any business. We are one of the fastest-growing QA companies; striving to deliver technology-oriented QA services, worldwide. BugRaptors is a team of 200+ ISTQB-certified testers, along with ISO 9001:2018 and ISO 27001 certifications.

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