Have you just finished working on a new application, software, or website? It is very likely for you to spend hundreds of hours, resources, and money on the design and development process. Besides, there is a huge amount of energy that is invested in creating a product that meets its requirements and satisfies the needs of the target audience.
Usually, the process begins with the validation of the concept, followed by the development of an intuitive design that aligns well with the behavioral patterns and user goals. Since it is difficult to attain such goals without any expertise, incorporating usability testing services help to determine the weak points of the product while using real-time feedback.
Though you may feel that designers have all the information and knowledge to come up with a user-friendly design, the real-world things are usually different from what we conceive as good UX.
At BugRaptors, we run usability tests to ensure that any product that reaches the market should meet the requirements of the potential users. Moreover, we ensure that the end product is made to interact with the user, reflecting on the preferences of the users.
In the next few minutes, we will try to dig into every detail of usability testing, making way through its purpose, the approach, and the actual process.
Purpose Of Usability Testing
When it comes to software development and testing, usability testing is one of the most significant components of the process. It helps you understand all the factors that might possibly interest your user, as well as any points that might pull their interest off the product while interacting with the product.
More importantly, working on the idea of usability is quite easy when you are working with a usability testing service provider. Especially when implemented even for the five users, usability testing could aid in preventing 85 percent of the issues. It just needs you to start with a prototype and a few people who could play the role of potential users to determine if you are going in the right direction with the product design and development.
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Why You Need Usability Testing?
When you hire usability testers, it brings you the advantage to work on practices like rapid prototyping, which is actually one of the most efficient methods to run usability tests. The process involves using a low-fidelity prototype such as a PSD file that can be used for iterative testing. The process needs gathering all the stakeholders, technical and non-technical, to identify different variations that work for them.
Such an approach helps you find the best idea and finalize the prototype that can be worked. In case the prototype fails to attain the highest benchmarks of Quality Assurance, then it gives scope to refer to the drafts and making the changes.
At BugRaptors, we aim to bring usability testing into every stage of the product development lifecycle in order to cultivate a comprehensive user experience. Moreover, the direct participation of the stakeholders such as executives, developers, programmers, testers, project managers allows a deeper understanding of the product. Besides, the approach makes it easier to align with real user expectations on planning how things should work.
Above all, our team at BugRaptors considers it to be of paramount importance to test products for satisfying the usability goals of the end-user. Therefore, usability testing for us is a part of the cohesive approach that is meant to improve the release process of the app for optimum success.
How We Conduct Usability Testing At BugRaptors?
Coming to the objective, you must be wondering how do we manage to gather all the information on the interface and the product performance. Especially when you need to target a different audience with every product, it becomes necessary to choose the right approach to usability testing.
However, to simplify things, our team at BugRaptors prefers to have an expert approach to the entire concept of usability testing services. Our team of usability testers aims to track the initial requirements, the end goals and uses that information to understand and evaluate the interactions with the product.
Also, the process involves observation of the possible user behavior while the UX is being designed. At times, the process even involves reaching out to the remote users so that anything that does not make sense to the end user’s objectives must be prevented.
The Actual Process
Usually, the actual process works with connecting to some real-world users, asking them introductory questions, and outlining the test process. The process does not involve any instructions but is meant to make users complete a particular objective in their own way. It can be anything like making a purchase for any product or maybe adding a specific product to the cart.
The entire purpose of this process is to check how difficult it is for the user to complete the defined objective and what is their usual approach to complete that task while taking a count on time spent. If the user is not able to complete the task or having any issues completing the process, then there is a problem related to navigation that must be rectified.
The results of the tests are then gathered and summarized to have an overall experience. The data is further shared with designers and developers to ensure that any points of failure must be worked quickly.
The above approach is referred to as moderated usability testing. However, there is also an unmoderated approach that needs the collecting of quantitative data from a large user base as well as past experiences. However, the moderated approach is always a better option to choose when you need to have detailed insights into the product with the help of a usability testing company.
Steps To Perform Usability Testing
For us, usability testing services are all about offering maximum convenience to the users. Right from the time they visit the website to taking on any process that can add to the business conversions, it is only the ease of use that a user experiences with the product that defines the success of the project. However, if we need to mention a few steps that can help create a perfect usability testing process that can help lead the software testing future roadmap, it would include:
- Begin with the setup, I.e., defining the purpose and the goal.
- Choose the perfect test strategy based on your budget and requirements.
- Define the test plan and the scope of the project.
- Specify the list of questions and tasks that define the usability goals.
- Choose the testing location: onsite or online.
- Have the best people to run the test process along with observers and assistants.
- Identify your target audience to define a set of users who will be a part of the process.
- Prepare test materials, run warmup tests, decide end goals, and observe interactions.
- Summarize the overall experience.
- Analyze the observations and data collected.
All the best!
If you are looking for some usability testing services in India, we at BugRaptors have the most experienced and professional team of ISTQB-certified testers to help you with your usability goals.
For more information, connect through firstname.lastname@example.org