Jul 30, 2020
Usability Testing: How to Do It & Its Benefits for Business
Types of Usability Testing
# Explorative Testing: Explorative testing is performed in order to analyze what content and functionality the new product should possess to meet the expectations of the target audience before releasing a new product. In this type of testing, users test specific services where they are given real scenarios to perform which helps to highlight any kind of loopholes if present.# Comparative Testing: This type of testing is performed to compare the usability of two different websites. Comparative tests are usually used to compare a website against a competitor site. However, it can also be used to compare two designs to analyze which one provides the best user experience.Usability testing involves actual users while traditional testing may involve a developer or project manager. As usability testing collects the feedback directly from the end user so it removes any kind of bias. Feedback received from the users is captured and tested to avoid having unsatisfied users after the deployment of the application.Benefits of Usability Testing
1. Good user interface provides better conversion rate
2. Improved Accessibility
3. Increased user satisfaction resulting in competitive advantage
4. Increases the level of trust among the users that results in longer and stronger relationships
5. Users are better able to achieve their goals which results in the business meeting its targets
6. It minimizes the product failing risks
7. Due to early user feedback, optimized cost and effort is promised
8. Issues and potential problems are taken care of even before the product is launched
Objectives of Usability Testing
1. User-Friendly: The application or website should be highly intuitive and should not require any kind of training to operate. ‘Help’ option should be provided for ease of use to understand the application/website.
2. Efficiency: Switching onto desired screens or webpages should be smooth enough and fast. Frequent use of scroll bars should be eliminated. The whole application or website should have uniformity in the format of screens/pages. Search functionality should be implemented within the software application or website.
3. Effectiveness: It is very important to make sure that the system is easy to learn, useful and adds some significant value to the target audience. Colours, content, icons and images should be highly pleasing.
4. Accuracy: Communication information or company address should be present and it should not be incorrect or outdated. Updated information should be displayed. No broken links should be present on the website or application.

Abhishek Dogra
Manual Testing, Mobile & Web Application Testing, Performance Testing
About the Author
Abhishek is an QA engineer, working at Bug Raptors. He is passionate about ensuring software quality through meticulous testing and analysis. He is experienced in manual software QA and strive to deliver flawless user experiences. He is well versed with Manual testing, Mobile application testing, performance testing, Web applications testing and able to create effective documentation related to testing like test case, test report etc.