The retail industry was already blooming just when eCommerce made its way after the emergence of the Internet. The impact of eCommerce could be easily measured with the fact that worldwide retail eCommerce sales stand at USD 4.9 trillion.  

Nevertheless, sustaining such numbers and aiming for better growth demands high-performing applications. Though development companies have come a long way in creating applications that can complement business processes, creating an optimal user experience requires a constant improvement cycle. Also, achieving perfection on web applications demands access to relevant software testing initiatives that have the best combination of automation and manual testing.  

As per the reports shared by Statista, “the retail e-commerce sales amounted to approximately 4.9 trillion U.S. dollars worldwide in 2021. This figure is forecast to grow by 50 per cent over the next four years, reaching about 7.4 trillion dollars by 2025. And with such heavy figures on the list, the eCommerce industry is looking for applications that can quickly reach the market and offer a premium user experience.  

Since we at BugRaptors have all the expertise working on test automation services for the retail industry, this blog will aim at highlighting the benefits of test automation for eCommerce businesses.  Besides, we will try to underline the process to implement test automation while sharing insights on different eCommerce software testing strategies.  

Let’s begin! 

Implementing Test Automation In Ecommerce 

The eCommerce industry is making its way towards expansion and the continuous need for scaling the applications adds to the need for testing. It can be any specific update made to the website or added features on the application that require testing to ensure consistent and optimum output.  

Most of the time, the tests are created for a dedicated update or part of the application that is integrated into the existing solution. This is done on purpose to save the costs involved in the constant testing of the complete application. However, testing an eCommerce application is not a one-time task and rather requires monitoring of the overall functionality of the product when a new addition is made.  

As testing for any component that deteriorates the user experience more than improving it is a difficult task to pursue, test automation services bring all the support that eCommerce companies need to practice seamless testing.  

Whether it is the initial implementation of the test strategies to an already existing application or some new application that needs to be worked to its maximum potential, test automation makes it much more convenient to cut off all the extra efforts. It not only drives easier execution but overcomes the chances of error that may appear from the overwhelming regression tests done manually.  

All in all, nurturing test automation in eCommerce works as a great practice that eliminates bugs, errors, and anything that affects the end-user experience and time to market.  

Different Test Automation Strategies To Compliment Ecommerce  

Creating a product with an impact needs effective testing. Similarly, when you are planning to add test automation to your product development lifecycle, it becomes necessary to pick the right tools. Whether it is the execution of the updates or adding new functionalities to the product, here are a few things that you can do to upgrade the end-user experience on your eCommerce application.  

Performance Testing 

When it comes to performance, it defines the load, stability, scalability, and all the factors where the user needs rapid feedback from the application. For instance, an application that does not match the criteria for loading time is likely to create a negative user experience, pushing the user towards other brands.  

Nevertheless, automating the performance testing needs could help create a technology that works smoothly across all devices. Performance testing even allows testers to ensure the perfect loading speed on the product allowing the relevant user experience to be delivered to the consumers. On top of that, performance testing even cuts off any bugs in the updates that might hamper the speed of the website.  

Fortunately, eCommerce companies have discovered the potential of performance tests in optimizing the loading time of the application. Moreover, the introduction of hybrid apps has made it possible to create websites with even faster loading times.  

Wondering How Performance Testing Can Help You Create Impact? 

Read Here: Role of Performance Testing for Businesses Across Industries 

Most eCommerce brands have to struggle with traffic on selected days. These days include sales or festive occasions like Christmas, New Year, Black Friday etc. and these days are likely to cause a sudden jump in the traffic which may cause an overloading of the server. And just in case you try to work on optimizing the website performance these days, the chances of losing your consumers increase extensively.  

All in all, automating the testing of parameters that can affect website performance can turn out to be an extremely sound decision. Whether it is bypassing the heavy traffic hours, promoting the brand, or optimizing the loading speed of your website, integrating performance testing services into the development lifecycle or your upcoming eCommerce project could offer great value. 

Functionality Testing 

The next big challenge that you can overcome with the help of test automation solutions for your eCommerce platform is richer functionality. Since most eCommerce applications and websites require continuous integration of promotions, sales, adding of new products, banners, etc. Testing helps you to sustain the existing functionality of the application while ensuring the right use of the functionalities added.  

Also, functionality testing of an eCommerce application can complement the business and brand value by offering convenient site functions to the users. Functionality testing when automated can even aid in test configurations that allow seamless running of the applications across different devices, operating systems, and browser interfaces.  

Overall, automating the functionality tests allows for more convenient execution of the test process. Especially, when eCommerce stores demand continuous test cycles, automation aid to prevent exhausting manual practices while the time saved could be used for greater improvements. Most importantly, testing allows developers and business analysts to create products that perfectly align with the defined requirements.  

Why do You Need Automation Testing Services for your Ecommerce Business? 

Apart from performance and functionality enhancements, integrating quality assurance solutions into your eCommerce website or application has extensive benefits to offer. Some of these could be listed as: 

  • Automation testing when done at the right time helps to upgrade the functionality of the end product. Besides, tests done on the platform allows tracking of the smallest bugs that might impact the outcomes in the long run.  

  • Ideal testing practices help you to make the conversion rate thrive. Similarly, a poor user experience makes you lose all your revenue and sales while pushing your customers to other brands. Also, continuous and consistent testing is consuming but adding automation into the process makes the whole process effective.   

  • Automating the test process allows developers to focus on everything that improves the sales rate. These can be promotions or any special integrations made to enhance the overall user experience and business outcomes.  

  • Though automation testing involves initial costs, automation allows you to save a lot of effort and expenses in the long term. Whether it is the detection of bugs or flaws in the interface, testing allows you to uplift the business reputation by taking the best to your customers.  


Concluding it, adopting test automation services into the development process is an effective way to drive efficiency to an eCommerce business. It not only streamlines the entire process of leading virtual sales but helps to cultivate the necessary profitability.  

Besides, the increasing competition in the eCommerce landscape has made businesses work on their quality assurance initiatives. Therefore, automation testing has the potential to drive all the necessary sales and consumers refining the eCommerce platforms.  

And just in case you are struggling with your existing eCommerce application or need to drive quality to your upcoming eCommerce project, we can help you get all the expertise you need to generate value for your business.  

For more information, reach us through  


Parteek Goel

Parteek Goel is a highly-dynamic QA expert with proficiency in automation, AI, and ML technologies. Currently, working as an automation manager at BugRaptors, he has a knack for creating software technology with excellence. Parteek loves to explore new places for leisure, but you'll find him creating technology exceeding specified standards or client requirements most of the time.


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BugRaptors is one of the best software testing companies headquartered in India and the US, which is committed to catering to the diverse QA needs of any business. We are one of the fastest-growing QA companies; striving to deliver technology-oriented QA services, worldwide. BugRaptors is a team of 200+ ISTQB-certified testers, along with ISO 9001:2018 and ISO 27001 certifications.

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