Usability testing directly deals with the real users’ experiences. A group of end users perform this testing who user the application and find out the defects. It only relies upon making the application easier, flexible for the end users so that is why it is also called User experience testing.
Digital transformation is earning a lot of attention these days while the path to digital transformation is restricted with various challenges. Varying nature of user expectations is one of the major challenges faced at the time of delivery of a flawless website or application. After proper ‘Usability Testing’, software or product will attract more users resulting in rise in the business growth.
Application or website should be highly intuitive and should not require any kind of training to operate.
Switching onto desired screens or webpages should be smooth enough and fast. Whole application or website should have uniformity in the format of screens/pages along with the ‘Search’ functionality for the ease of user.
It is very important to make sure that the system is easy to learn, useful and adds some significant value to the target audience. Colors, content, icons and the images should be highly pleasing.
Communication information or company address should be present and it should not be incorrect or outdated. No broken links should be present on the website or application.